Thanks to the incredible success of the most renowned international Department Stores and finest opticians, Catherine de’ Medici opens the doors of its first boutique today. The label pays homage to its Italian soul by choosing the historic and prestigious Via Cernaia, 3 in the center of Turin. Now present in 30 countries around the world with more than 500 customers including the luxury leader Bergdorf Goodman in New York, the opening of the Turin Boutique marks a strong step towards consolidating and establishing the brand in the eyewear industry. 

The creative spirit, the attention to the smallest details as well as the brand's commitment to using only excellent materials, becomes reality at the retail level. The boutique, with a total area of 80 square meters, represents the perfect combination of classical Turin architecture and modern design characterized by an exuberant use of green color. 

In this new conceived store, elegance, creativity and luxury materials are perfectly highlighted. From the use of silk wallpaper by De Gournay to the contrast between brass and green silk, everything in the world of Catherine de’ Medici depicts pure love for art and design.

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